I think Youth To The People is one of those niche skincare brands that only known by skincare enthusiast. Not that we feel exclusive or everything, it’s just that I’m pretty sure regular people that not really into skincare wouldn’t know about this brand. I myself barely know the background of this brand before I wrote this review, lol.
Youth To The People is basically a family owned business. Cousins Greg Gonzalez and Joe Cloyes grew up immersed in their grandmother’s skincare business in the Bay Area, and wanted to combine their background and industry knowledge to create the vegan, straightforward skincare line they themselves wanted to use.
To quote Business Insider,
Unlike most beauty fads, the ‘food for your face’ trend has solid reasoning. Superfoods such as kale and spinach tend to contain the antioxidants, minerals, and vitamins that provide a host of benefits for your body and your skin simultaneously — boosting hydration, reducing inflammation, and fighting off the damaging free radicals in your environment. When utilized properly, they can be very effective.
If that makes you interested in trying a juice cleanse for your face, you will probably want to look into the brand Youth to the People — also known literally as “Superfood for the Skin.” Conceptually, the startup focuses on clean, greens-based products that any skin type can use every day. Each product is formulated like its own superfood — “as a whole, clean, and packed with nutrients as the food you put in your body,” the brand posts.
Given how much the skin absorbs, a ‘clean’ approach to your topical tools actually sounds suspiciously like common sense. One too many of us are willing to live within the paradox that makes us concerned about eating GMOs and fast food every night but not bother to vet the skincare we use twice a day for carcinogens, parabens, sulfates, or other concerning ingredients. (source)
Looks promising and really suitable in this day and age of health-conscious era, isn’t it? I personally never against chemical in my skincare — heck, even the natural ingredients basically a chemical. Remember chemist class everyone? Even water is chemical, it’s H2O if you forget, lol — but still, it’s always good to know if a skincare brand being transparent with their ingredients, and it’s clear that Youth To The People always did deep research with their products, not to mention with uber cool and trendy branding!
However, considering that their products are pretty pricey, I only purchased the mini version first — the Superfood Youth Duo Mini which consists Superfood Air-Whip Moisture Cream and Superfood Cleanser.
This portable duo packs the same superfood benefits as our full-sized formulas in travel-friendly packaging. Our silky, lightweight gel cleanser contains pH-balanced ingredients that gently tone the skin as you wash away dirt, impurities, and most makeup.
Follow with our light-as-air superfood moisturizer enriched with the antioxidant power of kale plus the hydrating properties of hyaluronic acid—a moisturizing ingredient capable of holding 5,000 times its weight in water. Used together, this small-but-mighty power couple replenishes and rejuvenates so that your skin stays as healthy and glowing en route as it is at home.
First, the cleanser. I forgot to test it with pH strip, but from the feels of it, I would guess that it’s a low pH cleanser. They stated that it has pH balanced ingredients, though, so it’s basically perfect for day to day cleanser. However, similar to most low-pH cleanser, you won’t feel your skin to be squeaky clean. My skin will feel a little bit slippery whenever I use this, and it doesn’t bubble much. It also smells ‘clean and healthy’ if you know what I meant.
It does the job, yes, but I don’t know why I don’t feel like reaching for this cleanser often. It’s just didn’t give me much excitement. Even the packaging of the cleanser give me much more excitement than the actual formula of the cleanser, lol. However, no matter how much I love the chic and trendy glass packaging, I don’t think that it’s suitable for travelling purposes, though. I accidentally nudge the bottle of this cleanser and it shattered immediately. 😥 Thank God that only the top side of it that broken, so there is no product spillage and I didn’t have to waste any products, phew!
As for the Superfood Air-Whip Moisture Cream, at first, I didn’t expect much from this product because the Superfood Cleanser didn’t give me much excitement. However, during the first application, I am impressed with this product! The texture is light, adsorbed really well and fast into the skin, instantly gives you mochi-like skin, plump and dewy, but still locks your hydration really well.
I may need layers of serum and oil underneath considering I have dry skin, but I’m pretty sure that people with normal and oily skin would love this moisturizer with simpler routine. It’s like a dream come true — it moisturized your skin really well without the greasiness and the heaviness.
So, overall, I’m pretty impressed with this set. For a vegan skincare, they really took their brand seriously and still deliver results! If I had to choose, I would probably only repurchase the Superfood Air-Whip Moisture Cream because so far, I’ve never encountered similar products before. However, for now, I think I want to try their Superberry Hydrate and Glow Oil and Superfood Firm and Brighten Serum first before repurchasing any of their products, since they are pretty expensive, lol.
So, have you tried products from Youth To The People before? What do you think? Please do share with me in the comment section below! 😉